The Clean Label Boom Is Exploding Worldwide 1% in 2025. Honestly, those numbers tell us something powerful about where ...

Have you ever picked up a product at the grocery store, looked at the label, and thought…what in the world are natural flavors? Don’t worry—you’re not the only one. Natural flavors are a pretty common ...

" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...

One year for my birthday, when I was a kid, my grandma gifted me a red velvet bag of deluxe jelly beans. The flavors ranged from the standard raspberry and peach to the kinds of flavors most people ...

The demand for natural flavors is expected to reach $8.03 billion by 2025, which underscores their growing role in the food industry. Despite that growth, few people know what they are. As more ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

Of all the world's problems, arguably the most pressing is "which Tootsie Pop flavor is the most natural?" Another would be "why is Dr. Oz's head in that picture?" A lesson on artificial flavors and ...

“Natural flavors” come from plant or animal sources and are used to enhance taste, not nutrition. They’re regulated by the FDA and generally recognized as safe when used in small amounts. Labels don’t ...