Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.

The modeling of buyer behavior by stochastic brand choice models has typically involved the use of a single model to represent the behavior of all consumers though consumer heterogeneity is recognized ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study. Consumers are attracted to crowds in stores, but they are not ...

An economist used gasoline purchasing data to show how consumers make buying decisions when prices jump at the pump. When gas prices went up people behaved as if they were much poorer, buying cheaper ...

Aurore C Bardey, Fashion Business School, London College of Fashion, University of the Arts of London, 20 John Prince's Street, London WIG 0BJ, UK. Advertising's ability to mirror current cultural ...