The post JC Chasez Unveils Meow Mix Campaign, Discusses the Power of ’90s Nostalgia and New Music: Exclusive appeared first on Consequence. They just don’t make boy bands like they used to. The same ...

"I was made to host The Tabby Five," Chasez jokes of the new Meow Mix ad launching its wet-food line. By Rania Aniftos Besides being a beloved pop icon, JC Chasez is also a lifelong animal lover. That ...

Department stores may be experiencing a rough patch, but Plano, Texas-based J.C. Penney Co. is getting a solid boost from footwear. Shoes ranked among the company’s top-performing categories in the ...

Meow Mix had kicked off its latest version of its decades-long Remix campaign. PS One is the agency for The J.M. Smucker Co. the brand’s parent company. The campaign was creatively led by BBH. While ...

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Getting the offline/online balance right is a challenge for all 'legacy' retailers. JC Penney is only the latest to have to face up to the need to close stores to get the right omni-channel mix. The ...