Strategically planned promotions can boost both in-store traffic and the customer experience. More than two-thirds (68%) of consumers report that discounts are the main benefit they want from loyalty ...

When you invest in your organization to foster loyalty, you’re actively working toward creating a business where employees want to stay. The Fast Company Executive Board is a private, fee-based ...

Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

Only 56% of those surveyed say their organization currently runs personalized promotions or discounts Almost one in four (22%) say their organization has no plans to personalize promotions or ...

American Airlines’ March travel promotion will hook up its travelers with up to 5,000 loyalty points that’ll have them flying ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

With unlimited flexibility when it comes to structuring promotions and loyalty programs, brands that use both Shopify Enterprise and Talon.One have a single point of access to over 30 sophisticated ...