Use of Generative Marketing AI (“GenAI”) has skyrocketed among businesses of all sizes for many reasons: The promise of cost and time savings, personalization at scale, easier and better customization ...

In an industry where cutting-edge technology meets high-stakes decision-making, the aerospace sector is increasingly turning to data-driven marketing strategies to gain a competitive edge. To dive ...

Marketing thrives in chaos—it’s a dynamic discipline built on ambiguity, innovation and constant reinvention. When things start feeling calm or comfortably predictable, it’s a signal that something’s ...

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations struggle ...

Kenya is a nation of entrepreneurs. We excel at perfecting existing businesses as well as creating innovative solutions to bring value propositions in new ways to new customers in new markets.Not ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Second Annual Benchmark Report From Growth99 Reveals 67% Increase in High-Investment Practices as ROI-Focused Decision-Making Becomes Dominant We’re witnessing a clear demarcation between top ...