Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There are different approaches to marketing measurement that help businesses understand ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Marketing products and services is an essential part of business success, but the process can be difficult and frustrating. In fact, for many SMBs, marketing strategy is an afterthought, considered ...