Murdering your mascot also shows a self-awareness, acknowledging the obvious fact that mascots represent edible products ...

OpenAI's text-to-video Sora 2 AI model went viral as soon as the company released the TikTok-style Sora AI app a few weeks ago. Sora rose to the top of the App Store quickly, as fans employed the AI ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...

The social media era taught brands to cede some control of their IP. Generative AI is a new, more complicated test. Well, that day is here. According to a recent report in The Wall Street Journal, ...

Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, these characterful ambassadors were once the cornerstone of brand identity.