Rideshare company Lyft is reintroducing a paid membership plan that offers new perks at half the cost of its previous subscription. The company announced the new plan — Lyft Pink — on a blog post ...

Today Lyft announced a new subscription package that gives riders 15 percent off of every trip, and it doesn’t care about the number of rides you take or the distance of your travels. The company is ...

CHICAGO (CBS) --Divvy and Lyft Pink say they need to raise some of their prices to support their growing operations in Chicago. The annual membership fee for Divvy bikes and scooters will increase to ...

Lyft is once again rethinking its monthly subscription plan, and this time the cost might be easier to justify. The company has re-launched its Pink membership at $10 per month or $99 per year, or ...

Lyft launched 10 years ago as a ride-on-demand service, where customers can order a car and go using an app. Now, the company is offering its customers who have cars an additional suite of services ...

Sarah Brady is a personal finance writer and credit expert who's been dedicated to helping individuals and entrepreneurs improve their financial wellness since 2013. Sarah's writing is informed first ...

Ride-hail giant Lyft has relaunched Lyft Pink, its monthly subscription plan, at half of its previous price. At $9.99 per month or $99 per year, the new membership offers perks like free priority ...