Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

Five celebrity makeup artists share their favorite products and tips for achieving a natural glow. By Ivy Manners As couples embrace more authentic wedding styles, brides are following suit with fresh ...

Lightweight lip tints that enhance natural lips with soft colour and effortless everyday shine.