Subliminal advertising really does work, The Telegraph (wrongly) concludes after reporting on a University College London experiment in which words were briefly flashed on a computer screen and ...

Modern consumers of mass media have long been swayed by the notion that secret, invisible messages are embedded in everything from radio commercials to Hollywood blockbusters. With his new book, ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Counting books caused Julie Stover to stay awake at night. And she discovered, to her dismay, that counting sheep couldn`t make her sleep. So to cure the insomnia she developed while taking inventory ...

This release is available in French. Montreal, February 22, 2012 – Modern consumers of mass media have long been swayed by the notion that secret, invisible messages are embedded in everything from ...