The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in the ...

The Celtics have unveiled a new alternate logo that features a white silhouette of "Lucky the Leprechaun" against a green background. Lucky is depicted wearing a bowler hat, smoking a pipe and ...