Allergic reactions: Although rare, sensitivity or allergic reactions to the products used during a keratin lash lift can occur. This may include swelling, rash, or discomfort in the eye area. Before ...

My relationship with mascara is complicated. I love the instant lift and definition, but resent the smudging, the clumping and the nightly scrubbing to get it all off. Most mornings, I can’t be ...

An honest review of Lancôme's Curl Goddess Mascara, a lash-curling formula that lifts, lengthens, and volumizes even ...

Applying drugstore mascara is a quick and easy way to lengthen the appearance of your lashes and make them look thicker and bolder. But sometimes, mascara just doesn’t cut it, am I right? Whether ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

“Merit is the Goldilocks of mascara for me,” says Page Six Style writer Avery Matera. “It’s pigmented enough to frame my eyes ...