LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The museum sits next to the original home of LEGO's founder, Ole Kirk Kristiansen — a reminder of the toy giant's humble ...

Lego Icons released an Artemis launch set that goes for $249.99 and is currently on backorder. This Technics set, by contrast ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO and the Pokemon Company reveal the first sets of 2026, giving fans a first look at the sets, launch date, prices, and a ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...