The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Toy manufacturer Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in sensors and a tiny speaker that make play interactive at this year's Consumer ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, Launching Inside New Star Wars Sets LEGO has announced the Smart Brick, a ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest evolution in ...

At the Consumer Electronics Show (CES) 2026, LEGO announced a partnership with Star Wars for AI-Powered Smart Brick tech that will change how you play.

When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting ...

Lego sets for adults and kids are on sale this long weekend at Amazon, and we’ve narrowed down the best deals from $9. Shop ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.