The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...

Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...

Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...

PARIS, June 30 (Reuters) - French cosmetics giant L'Oreal (OREP.PA), opens new tab said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in ...