The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

Scroll through a tween's TikTok feed these days, and you're likely to stumble across a surreal parade of AI-generated creatures: a ballerina with a cappuccino for a head, a crocodile fused with a ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child knows about -- and very few ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

The best brainrot toys for fans, collectors, and anyone deep in internet culture. These are perfect for desks, shelves, and ...

Attention parents, teachers and anyone else who may be interacting with young teenagers this year: The days of "lit," "no cap" and "bussin" are over. And if you need proof, just read that sentence ...

Meet the Viral Army: From Tralalero Tralala to Špijuniro Golubiro, These Absurd Icons Are Taking Over TikTok — and Brand Tactics Francesco De Nittis, Manager at Human Centric Group and CRM / ...

John Mayer just introduced Conan O’Brien to the chaotic world of Italian brainrot memes, and the internet can't get enough. It started with a simple question from Mayer: "Are you familiar with the ...