Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Pectus excavatum or funnel chest is a deformity that can cause a child’s ribs and breastbone to grow inward giving the chest wall a sunken appearance. In some cases the condition is merely cosmetic, ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...