Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

The Indian Premier League has signed partnership deal with Google Gemini for a three-year period that is reportedly worth Rs ...

The BCCI has signed a ₹270-crore sponsorship deal with Google's AI platform Gemini for the 2026 IPL. Here's what we know so ...

Within days, Mustafizur signed up for the Pakistan Super League (PSL), the Bangladesh Cricket Board (BCB) protested sharply, ...

The BCCI has secured a lucrative Rs 270 crore sponsorship deal from Google's AI platform Gemini ahead of the 2026 Indian ...

A month before the tournament begins, Bangladesh have said they will not play T20 World Cup matches in India. The decision ...

Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...

KC Cariappa, known for his mystery spin and stints with multiple IPL franchises, has announced his retirement from Indian ...

India is co-hosting the 20-team tournament, starting on February 7, but Bangladesh has said it will join Pakistan in not ...

BCCI signs a ₹270 crore sponsorship deal with Google’s Gemini AI for IPL 2026, marking a major shift in cricket’s branding ...