This unique meme aesthetic combines artificial intelligence, absurdist fiction, noisy sound design, and a healthy serving of cultural remixing. It has given rise to viral characters such as Tung Tung ...

Cartoonish AI creatures have fast become memes, inspiring a stream of new content such as “Brainrot Rap,” viewed 116 million times on YouTube. School-age Italian ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...