Advertising had been limited to print ads Cincinnati company had to adapt gorilla mascot to advertising More than 90%25 of the company%27s revenues come from the U.S. and Canada CINCINNATI -- In its ...

If you’re into Marketing, you’ve got to watch the user conferences of HOT software vendors. At those events, you’ll find lots of smaller firms deploying low cost but effective marketing methods.

Ah, to be a fly on the wall in the marketing meeting at the Cartoon Network that day. It must have been like watching a train-wreck about to happen. “Ok, so we have this cartoon show we want to ...

Many call it guerilla marketing and define it as unconventional marketing intended to get maximal results from minimal resources. The term was coined by Jay Conrad Levinson, and is in full swing, with ...

Runners struggling through the Boston Marathon this year can distract themselves by puzzling over this question: Why, at an event sponsored by one running company, do the logos of another seem to pop ...