PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

To help build or refine your curl routine, we asked haircare experts for their favorite products across every category—from ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Hair Porosity Explained: Tests and Care Tips for Every Type: By Anjali Srivastava Many wonder why their hair remains dry and frizzy despite using reputed hair care products. Before establishing an ...

What is low porosity hair? Here's what stylists want you to know about caring for and styling your strands based on their porosity. The Top Hot Tool Mistake You’re Probably Making—And How to Fix It, ...

Rather than focusing on hydration, these masks, deep conditioners, and leave-ins patch up damaged strands to give curls back their bounce.

Most people choose hair products based on marketing claims or what works for their friends, but your hair’s specific type and texture determine which products and techniques will actually deliver the ...

Hair porosity plays a fundamental role in determining how your strands respond to moisture, styling products, and treatments. Understanding your hair’s porosity level becomes especially important when ...