This story originally appeared in Kids Today, Vox’s newsletter about kids, for everyone. Sign up here for future editions. As long as youth culture has existed, adults have been mystified, perplexed, ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...

Add Yahoo as a preferred source to see more of our stories on Google. As a firmly millennial mom to two very Gen-Alpha kids, finding a compromise of shows to watch together can be a challenge. As I ...

This is childhood now. Screen-mediated. Algorithm-shaped. Seamlessly hybrid. And for parents, especially elder millennial parents like me and some gen-X’ers who had kids a little later in life, ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...