FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced the appointment of ...

FreeWheel, a global technology platform for the streaming advertising ecosystem, today named Don Amboyer general manager of Strata, the company’s media management software. Amboyer will head Strata’s ...

Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Advertising has entered the artificial intelligence age in a whole new way, thanks to a partnership between NBCUniversal and ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

NEW YORK—Adlook said it has begun working with Comcast’s FreeWheel ad tech platform to provide marketers access to top-tier connected TV and online video inventory. Adlook, which bills itself as a ...

NEW YORK — Comcast Advertising’s FreeWheel TV advertising technology platform is celebrating new and expanded Connected TV partnerships with a host of streaming and platform partners. The partnerships ...

FreeWheel has announced that it is working with MediaScience on a new initiative, The Viewer Experience Lab, that will help media companies ensure a quality experience for viewers across the growing ...

Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and ...