Speaking about this breakthrough release, incoming Fender CEO and current President of Fender APAC, Edward ‘Bud’ Cole, says, ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...

So you want to play like rock god Jimi Hendrix? Fender combines guitar history and present-day playability in a Hendrix Stratocaster that's both a contemporary instrument and a child of the '60s.

More than six decades after its introduction, the Fender Stratocaster is still one of rock 'n' roll’s most iconic electric guitars. Here’s everything you need to know about the beloved Strat. By 1952, ...

Fender' might just have designed the future for hybrid electro-acoustic designs, with this Strat a lightweight, high-performance instrument that will persuade you with tones and feel. The weight and ...