The soft drink brand Lilt, known for its tropical flavour, is being scrapped and rebranded as Fanta Pineapple and Grapefruit. From Tuesday (14 February), it will be owned by the Coca Cola Company. The ...

Fanta celebrated its 50th anniversary. To commemorate it, it seems that the popular flavors of the past will be revived for a limited time. The first bullet is this "Fanta grapefruit". Review from ...

Fanta Orange is getting a product overhaul and accompanying integrated marketing campaign in North America as parent Coca-Cola looks to bolster the appeal of the soft drink, per details shared with ...

Coca-Cola has announced that it is axing its Lilt brand and will relaunch the beverage under its Fanta line as Fanta Pineapple and Grapefruit. Consumers will now find a brand-new Fanta Pineapple & ...

The Coca-Cola Co. has axed Lilt, its tropical soft drinks brand, after nearly 50 years of production. The brand – which was launched in the UK in 1975 and was also sold in Ireland Gibraltar, and the ...

In NPD news this month, The Coca-Cola Company is moving its Lilt brand into the ‘Fanta family’ with the launch of Fanta Pineapple & Grapefruit, and Starbucks is incorporating olive oil into a new line ...