The advertising platforms have quite a bit of this data (read: all of it) and in some areas of our accounts, they let us have access to it. I’m speaking of one area in particular: Audience Insights.

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target ...

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a ...

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop ...