Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

If you’re looking to make your eyes stand out against gray hair, it’s time to look for shadows that are rich in color and have greater payoffs. That means avoiding selecting tones that are light and ...

Eye shadow goes a long way in accentuating those very windows — not to mention it’s pretty fun picking out bold colors and playing with different textures. As we age, though, it’s true that what works ...

For green eyes, anything with a red or purple undertone is magic. Think plums, berries, and warm browns—they intensify the ...

Let your eyes do the talking with these 8 smokey eyeshadow palettes that will give your eyes a glam look for your New Year party ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases. The ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Makeup and skin tone can be a match made in heaven, or at the other end of the spectrum, you could end up looking like you had a bad spray tan or an amateur show clown. Not a good look, right? Our ...