A few months ago, a paper appeared online in the journal Academy of Management (AJM). I’d never heard of the journal before but its remit is “publish empirical research that tests, extends, or builds ...

Salespeople have used psychological principles to increase their sales, as well as customer satisfaction, for decades. Yet when it comes to entrepreneurs who want to build their businesses, they're ...

– By cultivating a positive mindset, embracing growth and resilience and harnessing emotional intelligence, entrepreneurs can unlock their full potential, attract abundance, and create a life of ...

Opinions expressed by Entrepreneur contributors are their own. Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer ...