Customer engagement platform Emplifi has released its 2024 Social Media Benchmarks report, finding that organic engagement on TikTok continues to decline. The report, which is based on data from Q4 ...

I maintain a hold rating for Cricut Inc. due to unresolved concerns about declining user activity and weakening profitability despite some encouraging signs. Q4 2024 earnings showed revenue fell 9.5% ...

Less than two years since its launch, Threads is attracting more users, more advertisers and driving higher engagement than its main competitor, X, according to a new report by Buffer. In its analysis ...

Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

That’s why the industry is shifting to engagement-based metrics - retention, session length, lifetime value (LTV), and ...

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Using emojis in email subject lines could increase read rates and the chances of messages reaching your target’s inbox, according to Return Path. The email optimisation service provider said testing ...