As it lines up an initial public offering, Duroflex Group enters a tougher arena shaped by new-age rivals, private equity ...

Industry estimates peg growth rate of the organised mattress market in India at 10% per annum between 2025 and 2030 from 8.5% ...

Duroflex strengthens its omnichannel presence across India’s mattress market by investing in premiumisation and in-house ...

Duroflex, a leading sleep solutions provider, is bolstering its presence in northern and western India through a multi-brand strategy. The company aims to increase market share, enhance profitability, ...

Duroflex enhances its market presence in northern and western India through a multi-brand strategy, expanding beyond its ...

Duroflex has unveiled a major brand repositioning, shifting its narrative from “great sleep” to “designed to de-stress” as the company looks to address what it calls an “unbroken cycle of stress” ...

Virat Kohli’s association with Duroflex underscores their shared emphasis on the importance of rest and recovery in achieving ...

Duroflex strengthens its presence in North & West India with a multi-brand strategy. Expansion plans, new plant in Indore, and IPO details.

Virat Kohli’s partnership with Duroflex reflects a shared focus on the role of rest and recovery in supporting peak ...

The film documents Kohli’s recovery routine during the ICC Men’s Cricket World Cup 2023, focusing on the role of sleep ...

In India’s mattress market, the language of differentiation is shifting. What was once a category dominated by thickness ...

Bengaluru-based D2C mattress brand Sleepyhead’s parent Duroflex has raised $60 Mn in a new round of investment. Duroflex received the fresh capital from Silicon Valley-based investment firm Norwest.