Roku patent proposes showing targeted ads during paused HDMI device use, potentially increasing profits for the Smart TV company. New technology analyzes HDMI feed to display relevant ads matching ...

Sam’s Club MAP is the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. Scan & Go, a feature of the Sam’s Club mobile app, allows members shopping ...

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results, and ...

Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This expansion makes ...

Sam’s Club’s retail media network announced Wednesday the launch of display ads in its app’s Scan & Go feature, integrating physical and digital retail media capabilities. The display ads will appear ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

In recent years, B2B marketers have struggled with the role that display ads play in the online mix more than their B2C counterparts. They have had to make sure the time and money they spend on ...