By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

NEW YORK: Sears Holdings has selected OgilvyOne, the digital and direct marketing unit of Ogilvy Worldwide as its direct marketing and CRM AOR. OgilvyOne will develop and manage the redesign, ...

Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Wunderman takes over from incumbent agencies OgilvyOne and Chemistry. OgilvyOne won BT’s direct marketing account in 2001, later securing the digital account for its business division in 2009.

Effective 1 March, Kathryn McKay assumed the role of executive creative partner, while Jane Smit stepped into the position of managing partner. Both Kathryn and Jane bring a combined 40 years of ...

The integration allows Kitcatt Nohr, a specialist in direct marketing, to tap into the resources of Digitas’ expertise in digital interactive engagement and CRM management. The new agency, Kitcatt ...

Today, the pressure to do more, with fewer resources, has never been greater. With higher expectations, tighter budgets, and increasing demands; does your business have everything it needs to win new ...

The best CRM for marketing teams is HubSpot, thanks to its unparalleled marketing functionality, solid support and training features, and its competitively priced plans. Even better, HubSpot offers a ...

Salesforce.com CRM recently entered into an agreement to acquire interactive email service provider — Rebel — to expand the capabilities of its Marketing and Commerce Cloud, for an undisclosed amount.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...