With its new geospatial ad units, programmatic OOH SSP Place Exchange built a programmatic way for marketers to serve their ads across any mobility media inventory located within a particular ...

Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding physical and digital realms and creating dynamic, engaging experiences. Imagine walking through ...

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital ...

The Digital Place Based Advertising Association (DPAA) has announced the release of Media Rating Council (MRC) measurement standards for place-based audiences. The standards will impact out-of-home ...

In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel ...

Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here. The following is ...

Online advertising dominated media spend over the last two decades, largely for its addressable, measurable nature, which used to make customer acquisition quick and easy. Over the course of the ...

While it doesn't focus explicitly on planning or buying the medium, a very comprehensive guide has just been released for advertising and media pros who want to geek out on one of the fastest growing ...

For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf. Investing in this medium is a tall order for ...

Interim CEO Nick Brien emphasized the company's strong foundation and outlined four strategic imperatives: optimizing sales strategies, modernizing workflows, driving demand from non-traditional ...

As we emerge from the post-pandemic life to take up our former daily routines, brands and advertisers are searching for creative ways to speak to consumers as they once again move about their daily ...

With brands wanting to remain in the public eye, non-essential retailers managing sporadic closures and essential retailers experiencing unprecedented footfall, this year has shaped the future of ...