The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David ...

In today’s competitive market, businesses constantly seek innovative ways to attract and retain customers. A well-structured sales funnel can be the cornerstone of this effort, guiding potential ...

Primarily, the Funnel signifies the ratio of effort versus results. It is a measure of investment versus return, but it also defines the stages and processes involved in this journey of effort ...