The creator economy rewards authenticity, consistency and clarity—skills agencies are uniquely positioned to operationalize.

Investors are writing eight- or nine-figure checks for creator economy startups, but influencers aren't a focus as AI and ...

EXCLUSIVE: CAA has signed Scalable, a newly launched, female-led media company dedicated to covering one of the ...

I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO ...

The content creation economy is booming, but the language we use to describe it often falls short. Terms like “creator” and “influencer” are frequently used interchangeably, yet they represent ...

Prasar Bharati is offering a 30-minute prime time slot for content creators on DD News and its digital platforms under a ...

The creator economy has evolved significantly over the years. Today, creators are more than just content creators—they are writers, directors, thought leaders, celebrities, and entrepreneurs who are ...

TheWrap consulted several creator industry experts and asked them to predict what's ahead for 2026. Here's what they said.

Spotify is betting loyalty beats virality. Earlier payouts, easier distribution, and new video sponsorship tools reveal the ...

As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, ...

FaZe Clan's influencer exodus exposes a key risk for creator-economy companies that rely directly on talent to make money.