If ever there was an industry that needs to be resilient, it’s retail. And more than ever, after two years full of challenges from Brexit, to the pandemic, the U.K.’s cost of living crisis and the ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Let's start by defining strategy. There are competing views on what strategy is and how to achieve it. In my opinion, to put it simply, strategy is the determination of an organization's primary ...

Many business leaders believe that they fully understand their best target customers. They’ve developed clear profiles (a.k.a. personas) that are richly detailed with well-researched parameters, such ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...