Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

Cracker Barrel dropped from the fastest-growing US breakfast chain to last place as Republican customers fled in the wake of its “woke” logo fiasco — even after it backtracked on its controversial ...

・Cracker Barrel shares are down nearly 50% year-to-date, largely due to an ill-fated rebranding attempt in August. ・CBRL is heading for its worst annual drop since 1999, when shares declined 58.3% ...