It is every marketer’s goal to get inside the head of a consumer. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

More than anyone else, consumers are directly responsible for sales and, consequently, the profits of all companies. Their motivation, as well as the actions that result from them, determine the ...

Your customers start out with needs to fill. They might be confused by a proliferation of brands and models that fill their needs, and so may be looking for a good reason to buy one of them. Helping ...

The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed. According to authors Philip Kotler and Gary ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

Some valuable insights from a study from Nielsen/inPowered MediaLab study on the lift impact of product reviews by users, experts and brands. The Research Brief is reported here in the context of the ...

Professor Amy Sloan of University of Baltimore School of Law has just published Step Right Up: Using Consumer Decision Making Theory to Teach Research Process in the Electronic Age in 60 S.C.L.Rev.