More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Back in August 2019, Rand Fiskin, the CEO and co-founder of ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

Today, when you type a question into Google, the answer pops up before you can blink. No need to scroll, no need to click. Whether it’s a quick fact, a local business listing, or even a product ...