Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Barb has launched Barb Ads Hub, a new analytics system aimed at supporting full-cycle advertising campaign planning and ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...

Rivian is launching its first ad campaign, with digital ads showcasing stories from Rivian owners about how they’ve used their electric truck’s unique capabilities in interesting ways. An ad campaign ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...