Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

From unclear next steps to impersonal systems and delayed follow-ups, friction points—big or small—can quickly erode a buyer's trust and derail a purchase.

Every boat deal is different, but there is a general process buyers should be familiar with before purchasing a sport-fishing boat. As I mentioned in a previous article, brokers are quite helpful ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

In a sellers’ market like the one we’re in, you’ll want to act fast when you find your dream home. This means having a lender lined up by being pre-approved for a mortgage. Mortgage lenders are ...

The digital world changes rapidly. Since the pandemic, there has been tremendous growth in the online customer landscape. This affected digital sales strategies for both consumers and business markets ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

The General Services Administration is launching a new tool to help simplify the federal buying process, providing the acquisition community with streamlined market research, searchable templates and ...

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Purchasing a home in New York City can be daunting to the uninitiated — and for those looking to buy a co-op, the process is even more intense. A co-op is a special kind of apartment with its own ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...