LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy ...

You'll be able to get started in Lego Fortnite Brick Life when this experience launches on Thursday December 12 at 6am PST / 9am EST / 2pm GMT, though you can already find it on the main Discover menu ...

As you move into the gorgeous city of Brick Bay in LEGO Fortnite Brick Life, your first order of business is to put down roots by securing a home. However, because Brick Life doesn't have a ...

Lego has a nostalgia problem. I do, too. Like Hollywood and its eternal cycle of remakes, the Danish company has found a ...

Daniel Konstanski, author of “The Secret Life of LEGO Bricks,” tells the tale of how a small Danish company developed the ...

The latest leak detailing LEGO's 2026 Pokemon sets includes some interesting tidbits, together with one detail that fans ...

While Bricks & Minifigs is a franchise, the store on North Freeway Road is the only location in Pueblo. Jon and Ashley ...

Since modern Lego bricks debuted in 1958, their color scheme has undergone a transformation from just a handful to more than 110 at the peak in 2004. The palette has evolved, grown and shrunk over the ...

Montgomery will hosts its first LEGO convention, featuring LEGO artists, hands-on builds, Star Wars displays and more. Here's ...

LEGO Harry Potter turns 25 in 2026, and its upcoming January releases make that milestone feel like a celebration.

A rumor has circulated online since at least April 2020 that the Lego Group added barium sulfide, a chemical compound that ...