A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced ...

Truth Collective, established in 2013, is a marketing agency with a primary focus on long-term growth and reliability between clients and consumers across a range of industries. Founder and Managing ...

Customer-centered product design plays a crucial role in building trust for modern financial companies and banks. Research from Frontiers in Psychology shows that attractive product designs positively ...

Now is the time to stop worrying. I’m going to… Now is the time to stop worrying. I’m going to reveal a list of tips and tricks to give your company’s product or service that extra boost to gain ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Sustainability isn’t an ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Denise Libby is CEO of Maine Listings. Jeff Harris is 2025 President of the Maine Association of Realtors, which powers Maine Listings. Maine Listings prior vs. new logo. Maine Listings unveils a new ...