Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

In 2025, the biggest risk in marketing isn’t making a bold move—it’s playing by the book. AI-driven tools have made marketing faster, smarter and more scalable. But they’ve also created a paradox: ...

Core Strengths: Innovation, Versatility, and Manufacturing Excellence Beyond regulatory compliance, the long-standing success ...

Innovative technology put Hoka on the map when it launched in 2009. But the brand sees its enduring competitive edge as something a bit more intangible. "You want to be able to sell the technology," ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

London-based consultancy and agency, JPC has launched its new Competitive Edge brand transforming themselves from marketing and sales agency to a fully integrated growth partner. Boasting more than 26 ...

New emotional response insights from System1’ s Test Your Ad platform and Competitive Edge database have revealed the top ten ...

Tepid sales characterized the end of fiscal 2024 for wide-moat Procter & Gamble, as the firm posted low-single-digit organic sales growth in each of the last two quarters, lagging the mid- to ...

In the competitive world of premium apparel, lululemon athletica inc. LULU and Ralph Lauren Corporation RL occupy distinct yet intersecting lanes, each commanding loyal followings and powerful brand ...