Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Building a brand starts with developing a brand strategy. It sets the foundation for all the ...

Opinions expressed by Entrepreneur contributors are their own. Technology has had a significant impact on modern businesses. Many activities that used to be exclusively reserved for larger ...

In 2023, CMOs worldwide expect to spend 9.1% of company revenues on marketing compared with 9.5% in 2022, and down from 12.1% in 2016, according to data from Gartner. With decreased budgets, the need ...

Members of Fast Company Executive Board share their expert insights. [Image credit: Photos courtesy of the individual members] The Fast Company Executive Board is a private, fee-based network of ...

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their ...

I’ve seen several marketing strategies that looked rock-solid on paper fall short under real-world conditions. In many cases, the reason for the underperformance was a lack of a strong and effective ...

For any brand, the main motive is to not just build goodwill or earn revenues by offering the best products and services. Raising awareness goes a long way in building the sustainability of the brand.

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Tongwei’s presence in Europe will help the company build its brand awareness in the European markets. Image: Tongwei. In the solar industry, not many PV manufacturers can boast of being a fully ...