Blue Bell's latest flex is a protein-packed ice cream line

That's right, Blue Bell has created a new line of protein-packed ice cream pints, which means "Reaching your protein goal is ...

Blue Bell Is Entering A New Ice Cream Era & Fans Are Already Making Demands

Blue Bell PRO Pints are high-protein frozen desserts with 33–35g protein per pint, no added sugar, and five flavors arriving ...

Blue Bell teases protein ice cream in five flavors

The food industry has seen a surge in focus on protein and fiber as consumers yearn for greater nutritional value in their ...
CultureMap Austin on MSN

Texas ice cream brand Blue Bell teases new protein dessert

The famous Brenham, Texas-made ice cream brand Blue Bell is flexing a new product line. This time it's not a new flavor but a ...
CBS News

Blue Bell ice cream containing nuts recalled over allergy risk posed by mislabeling

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...