Cracker Barrel faces significant challenges after a controversial logo change and ongoing restructuring, resulting in a sharp drop in share price and customer traffic. CBRL's FY 2026 guidance ...

Cracker Barrel’s recent attempt at a logo change sparked an outsize and unnecessary controversy. Some critics went so far as to argue that the adjustment was a capitulation to DEI principles or even, ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

The "Old Timer" Cracker Barrel logo is here to stay. The eatery has ended its partnership with the creative agency that advised the logo change and restaurant's stripped-down redesign. Cracker Barrel ...