IKEA's Blåhaj is a meter-long toy shark with a long history of online fandom. It's now hit TikTok, as users rack up millions of views with videos about their beloved Blåhajs. Users say the toy's ...
IKEA knows what their customers like. Of course, people trek to IKEA stores from far and wide for the affordable, easy-to-assemble furniture, trendy viral buys, and Swedish eats from their cafeteria - ...
"Blåhaj makes my worries go away when I cuddle him," said Victor, an owner of one of the internet's most famous stuffed toys. Launched in 2014 by Swedish furniture store IKEA, Blåhaj—pronounced ...
To most people, it’s a simple shark toy. But to trans people, IKEA’s Blåhaj is a symbol and signifier of the transgender community. The polyester plushie, which is available online or in store for £22 ...
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