Once again white was the most popular color globally in 2025, and at 33% it won by a pretty big margin compared to black in ...

BASF's Color Report reveals a shift in automotive color preferences for 2025, with green emerging as the fastest-growing ...

Color is a major and strategic factor that defines the first impression of a vehicle. It calls attention to its shape and the automaker’s brand image. A well-suited color on a car can be a ...

Auto paint and coating manufacturer BASF, which supplies automotive coatings to GM for use by all of its brands, has released its 2023-2024 passenger vehicle color trends collection, dubbed the On ...

The chemistry giant is changing the way paint is formulated to only eliminate materials that absorb lidar and make the paints highly reflective to that part of the electromagnetic spectrum. Kyle Hyatt ...