In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where customers expect instant approvals, funding and deliveries, customer ...

It’s about telling a cohesive story and making your customer its hero, which means taking a long hard look and updating our B2B marketing playbook. B2B marketing is about the relationship between a ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. Businesses should be as invested in their brand health as all of ...

Personalization isn’t just for B2C anymore. While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations from their customers and partners ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

The Voice of the Customer (VoC) is a collection of customers’ experiences, feelings, and expectations about a business, and it’s largely based upon customer feedback, reviews, surveys, interviews, and ...

North, AMP’s super and retirement platform, has appointed specialist independent B2B agency Green Hat to devise and drive its ...

Discover effective strategies that enhance B2B prospect engagement, increase response rates, and strengthen lead nurturing ...

What’s the biggest company in the world? Apple? Amazon? Microsoft? No. It’s Nvidia, which in early August became the world’s first $4 trillion company, overtaking both Apple and Microsoft. Last week’s ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...